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How
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Competing on ...
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Innovation ... Now More Important Than Ever
| In today’s hypercompetitive
marketplace, product differentiation and brand equity are crucial to success. Innovation is one of
the most effective ways to ensure market leadership. Those who do not innovate
will stand still and fall behind their competitors. Dvorak Consulting is dedicated to
working with your company
to conceive and design innovative products and services for maximum competitive
advantage. We offer: |
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Technology Analysis and
Forecasting
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Know where technology is going
and where the product innovation opportunities are. |
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From idea generation to
technology transfer - Identify market disrupting devices and
services. |
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From architecture to coding we
can help you develop the software for innovative products and
services. |
Regardless of what areas
you compete in, innovation is the key to sustained success and growth (see
how to innovate). Consider:
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Successfully
competing on price requires constant innovation in the production and
distribution processes to keep costs low without sacrificing quality
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When
competing on quality innovation is required come up with new products
and services that move the quality gap to other areas, allowing the company
to retain a competitive edge.
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To
compete on service the company must maximize the customer’s interaction
with its people. Thus there are significant opportunities for innovation
here as companies strive to provide service at lower cost while maintaining
market leading customer experience.
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Competing
on features/functions requires continued innovations as the period of competitive
advantage from new features continues to shrink as competitors provide those
features with increasing rapidity.
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Competing on appearance
and physical design requires continued innovation as device
manufacturers continue to search for elements of differentiation.
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Competing on usability,
previously ignored, is now becoming an effective differentiator. There is enormous potential here for
innovative form factor and application design which
requires non traditional approaches to design.
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